UGC creator, strategist & founder

Ivan
Tong

→ Short-form UGC for AI, SaaS & app brands → Creative strategist who leads UGC creator teams → Founder of a six-figure AI startup → 100M+ organic views driven

67K on Instagram 35K on TikTok

✉ Contact ▼ See the work

100M+ views 10M+ for one brand

$40K→$240KMedceptor • ARR in 2 months

$0→$72KYorby AI • ARR in 30 days, solo

$12→$3YC startup • CPM cut 4x

0→10KPhase Pal • waitlist, first month

Hi, I'm Ivan 👋

I make short-form that turns scrolls into signups.

I run my own AI startup, so I treat every video like it has to pay for itself. Scripted, shot, and edited by me, built to move a real number, not just rack up views.

Ivan reading in a historic library

Selected work.

Tap any to watch. Real clips, real brands, real numbers.

My personal brand

Group chat jeopardy reel — 34.4M views

Group chat jeopardy

Productivity 101 Ch 1

Productivity 101 — Ch.1

Productivity 101 Ch 2

Productivity 101 — Ch.2

Productivity 101 Ch 3

Productivity 101 — Ch.3

Productivity 101 Ch 4

Productivity 101 — Ch.4

Productivity 101 Ch 5

Productivity 101 — Ch.5

Productivity 101 filler

Productivity 101 — Hate Comments

Brand collabs

Gamified Productivity App reel

Gamified Productivity App

Sunflower Mission reel

Sunflower Mission

Sponsored • nonprofit

Project Cleris reel

Sponsored • research nonprofit

Yesoul

UGC ad • fitness

ChatPods

UGC ad

UGC collabs

Phase Pal

UGC ad • AI companion

UGC ad • AI companion

UGC ad • AI companion

UGC ad • AI companion

UGC ad • AI companion

UGC ad • NREMT

UGC ad • NREMT

Trusted by.

Brands and apps I've made go viral.

Turbo AI

Stempad

Project Cleris

Sunflower Mission

★★★★★

"Ivan ran our whole short-form playbook, strategy, scripting, and directing our UGC creators, and it took Yorby from $0 to $72K ARR in a month. He thinks like a growth lead, not just a creator. If you want someone who actually moves your real numbers, it's him."

Andrew Meng

Andrew Meng

CEO, Yorby AI

The receipts.

Not one lucky hit. Real analytics, again and again.

@ivannb.tong • Instagram Visit →

@ivannbtong • TikTok Visit →

Work with me!

Ivan Tong holding his book Productivity 101

Tell me the brand and the number you want to move, and I'll tell you how I'd hit it.

@

ivan@productivity101book.com

IG

TT